There are some things money can't buy. But that doesn't keep the media from trying to sell them to us.

You are about to go on a journey through time to discover how technology has changed the face of marketing and advertisements.

You know that the world is a different place than it was when your parents were in grade 11. You have heard the stories of how back in the day kids your age had to walk 14 kilometers to school—uphill and shoeless—to sit and take notes and listen to lectures for hours on end, with no cell phones to relieve their boredom. Computer labs like this one didn’t exist because computers had yet to be conceived and therefore, school board filters could not be hacked to access facebook. The previous generation was left to “chat” in person, not digitally. Bullying was done physically, not on a cyber plane. Relationships were identifiable by hand-holding, not updated, online statuses.

How did this generation survive? How did they know what products were cool without reality TV assigning them material desires?

Just do it.

Learning Goals:
1) To identify characteristics of advertising and explain how these characteristics shape meaning
2) To explain how technology has changed the advertising industry and assess the effect of these changes
3) Toexplain how and why media businesses,sponsors, and advertisers identify and targetaudiences based on social and economicfactors
4)You will design a multimedia campaign to promotean institution, idea, or product

The Task

Central Question:

Is our society benefitting from or suffering because of the changes to advertising with increasing technology?

Your job is to go on a digital scavenger hunt, examining how technological advances have influenced and changed advertising. You will be:
1) Applying your knowledge of advertising techniques,
2) Evaluating whether the changes to advertising because of technology are a benefit or a detriment to society
3) Compiling evidence and examples to support your opinion.



The Process

Minds On
To activate your prior knowledge, review these advertising techniques:
View these videos and answer the following questions:
http://www.youtube.com/watch?NR=1&v=UATKNTRd3Jw

http://www.youtube.com/watch?v=iH8au4ckD0Y&feature=related

http://www.youtube.com/watch?v=hI742WyP76M&feature=related

1) Choose any 3 commercials and identify the most prominent advertising technique in each
2) How is technology used to shape OR create these advertisements?
3) What conclusion did you reach about the relationship between advertising and technology in the past? Answer this in a strong, persuasive statement.

Action

Analysis
Visit Advertising Age at http://adage.com/. Choose one article and respond to the following:
1) Give the article’s title and summarize the key points of the article in 5 sentences.
2) Explain how technological advances have impact the topic and issues raised in your article.

Visit Cracked at http://www.cracked.com/article_16434_the-5-creepiest-advertising-techniques-near-future.html and do the following:

1) List all 5 of the “Creepiest Advertising Techniques of the (Near) Future.
2) For each of the 5 new techniques, explain how this could affect your life. Feel free to use an example to answer this question.

Synthesis and Evaluation
Respond to the central question: Is our society benefitting from or suffering because of the changes to advertising with increasing technology?

Support your position using the following:
Ø A minimum of 1 retro advertisement
Ø A modern advertisement
Ø An article from “Advertising Age” OR an issue raised on “Cracked.com”

Jacob Piche

Consolidation

Your work will be assessed as followed:

“Minds On” questions due on Tuesday, November 29th at the start of class.

“Analysis” questions due on Thursday, December 2ndat the start of class.

Synthesis and Evaluation Presentation due on Friday, December 3rd(to be presented starting Tuesday December 6th).

Rubric for Assessment

Application (Question response)	Demonstrate a thorough understanding of advertising techniques	1 2 3 4 5 6 7 8 9 10
Knowledge (Question responses)	Thoroughly evaluate how technology has impacted technology	1 2 3 4 5 6 7 8 9 10
Thinking (Presentation)	Gather persuasive evidence to support your position on the central question	1 2 3 4 5 6 7 8 9 10
Communication (Presentation)	Articulate your response to the central question and use evidence to justify your position	1 2 3 4 5 6 7 8 9 10